Everything about Too Yumm! Multigrain Chips | Review
Everything about Too Yumm! Multigrain Chips | Review

Everything about Too Yumm! Multigrain Chips | Review

Hi guys!!! I am your favourite mr_crunchy. Every food item that we eat, we expect something from it. Some food might be healthy and some might be tasty. Mostly we choose the side with tasty food items rather than healthier one. Ended up saying yummy. If we get a tasty food item without compromising on health, it is a double bonus for us. Here comes a rescue, Too Yumm! Multigrain chips. Wow… But will it satisfy our hunger for taste and is it a healthy food items? Let’s check it out.

Why people love Too Yumm Multigrain chips?

People’s health awareness of baked food is healthier than fried. Tangy taste of tomato sauce and chilli is Indians’ all-time favourite snack. Too Yumm! Multigrain chips have namkeen nature and Indians are very much familiar with namkeen savouries. All these reasons reduce the barrier between Too Yumm and common people.

Table of Contents

Wanna Know About The Brand?

Wanna Know About The Brand?

Brand Name
Too Yumm!
Kolkata, India
Area Served
Parent Company
Guiltfree Industries Limited
Kolkata, India
Area Served
Parent Group
RP-Sanjiv Goenka Group
Kolkata, India
Area Served

Basic Overview

Fried Not Fikar Not
Ready-to-eat savouries
Sub category
Snacks – Namkeens
Chinese Hot & Sour
Shelf Life
6 months
Net Quantity
54 g
Rs. 20
FSSAI License Information
Parent unit
Manufacturing Unit 1
Manufacturing Unit 2
Manufacturing Unit 3
Manufacturing Unit 4
Manufacturing Unit 5
Manufacturing Unit 6
Manufacturing Unit 7

Important Images on the Pack

The brand logo is illustrated. The first brand under Guiltfree Industries Limited is Too Yumm! Anytime, anywhere is mentioned in the logo. If we wish to consume snacks, Too Yumm! It will there in any form to serve you anytime anywhere. It shows Too Yumm! Brand wide area of availability.

Multigrain chips are a variant of Too Yumm! This is Chinese hot and sour flavoured chips. Since 2017, the cricketer Virat Kohli has been the brand ambassador of brand Too Yumm!.

The company illustrated the treat which is present inside the pack. Tomato pulp, coriander leaf, sliced red chillies, garlic are some of the ingredients used for making these multigrain chips. To be named as Multigrain chips, what are the other ingredients added?
Let’s find that in the Ingredients section.

Veggie Stix, Puffs, Fox Nuts & Karare are Too Yumm!, other variants. Too Yumm! The products contain 40% less fat compared to other fried snacks. And these chips are trans fat free. Let’s continue reading to find more.

Unboxing Too Yumm Multigrain chips

Details on the Pack

Primary Packaging

Taste Experience of Too Yumm Multigrain chips

When the pack is opened, it releases out the aroma of tomato sauce with a strong aroma of spices. On gasping, the treat, it is felt that the treat is so spicy. The combination of tomato and spices are the reasons for the strong aroma. Besides the addition of   garlic, ginger and chillies in it.

The treat is orange and white brown in colour because of the spices all over the chips. The treat looks square in shape and zigzag form at sides. At the top and bottom two or three groovy designs have been presented in the treat. This design retains masala added on the surface of chips.

On touching the treat, the masala easily sticks to the fingers. Also it has a rough surface at top and bottom of the treat. The treat contains oil which easily sticks to the fingers. The oils are mixed with seasonings and it makes some waxy feel in fingers.

At first bite it easily gets split and delivers the crunchy sound. After it gets into the mouth, those chips release its aroma of mentioned Chinese hot & sour. When the treat reaches the tongue, it delivers the spicy taste of garlic aroma, added with chillies. On dissolving in mouth the treat delivers the quick spicy feel which is too hot.

Spicy and brittle mouth feel is observed. After eating the treat, a spicy feel still rules in the mouth for a few minutes and hotness is sensed.

Too Yumm Multigrain chips’s Ingredients

Amount Added : 21 %
Source : Whole Wheat
How : Whole wheat grains are grounded to flour, which is called whole wheat flour.
Why : Whole wheat flour acts as a base ingredient, which gives the body and structure to the Too Yumm! Multigrain chips.

Amount Added : 17 %
Source : Paddy
How : The paddy is wet conditioned, de-husked, dried and polished. The polished rice is then grounded into flour.
Why : Rice flour gives the crispiness to the chips. It also improves the texture of the Too Yumm! Multigrain chips.

Oil : Palmolein
Source : Palm Fruit  
How : Palm Flesh is sterilized, threshed and digested to obtain the pulp. Then the pulp is pressed to obtain oil. Then oil collected is clarified, dried and subjected to fractional distillation. The liquid portion we obtain is called palmolein oil.
Why : Palmolein improves the texture of the Too Yumm! Multigrain chips. The crispiness is improved and also the mouth feel as well.

Amount Added : 14 %
Source : Corn Grain
How : The corn is wet conditioned and milled to a powdered form. Then the powder is then sieved and packed.
Why : Corn flour gives taste and also provides crispiness to the Too Yumm! Multigrain chips.

Amount Added : 9 %
Other Name : Chick Pea
Source : Bengal gram
How : Chick pea is dried and then fine grounded into powder form.
Why : Gram flour is  added to give goodness, flavour and taste to the Too Yumm! Multigrain chips.

Seasonings are added to give flavour and taste to the Too Yumm! Multigrain chips.
Source : Sugarcane
How : From sugarcane, the juice is extracted. Then the juice is heated, filtered and purified. Then it is crystallized to produce sugar.
Why : Sugar is added to give sweetness and enhances the overall taste of the Too Yumm! Multigrain chips.
Source : Sea Water
How : Sea water is evaporated to produce salt. The salt obtained is further processed in industries where salt is filtered and purified.
Why : The flavour of chips is enhanced by salt. It also acts as a preservative for seasoning Too Yumm! Multigrain chips.
Spices and Condiments
*Contains onion & garlic
Spices and condiments mentioned here may contain more than onion & garlic.
Source : Onion & Garlic
How : Onion and garlic in powdered form is obtained by drying it  in an oven dryer. Then grounded to produce the powder form
Why : Spices and condiments give flavour and taste to the seasoning and Too Yumm! Multigrain chips.

INS 330

Name : Citric Acid
Source : Molasses sourced from Sugarcane
How : Citric acid is produced by the fermentation of molasses with Aspergillus Niger.
Why : Citric acid is used to maintain pH level of the product. Citric acid acts as a preservative and prevents discolouration. It gives the sour taste to the seasoning of Too Yumm! Multigrain chips.

Source : Corn Starch.
How : Corn starch is used for the production of the maltodextrin. Maltodextrin is produced from the corn starch by partial hydrolysis method.
Why : Corn maltodextrin acts as a fat replacer to give the texture and mouthfeel to seasoning of  Too Yumm! Multigrain chips.

Source : Soy Sauce Oil
How : To the soy sauce oil, water is added and well agitated. The aqueous layer formed is then separated and dextrin is added. Then the whole mixture is subjected to drying and the soy sauce powder is formed.
Why : Soy sauce powder gives  flavour and sour taste to seasoning of Too Yumm! Multigrain chips.

INS 551
Name : Silicon Dioxide
Source : Silicon dioxide is obtained from Silicon
How : Silicon dioxide is formed by exposing silicon to oxygen at high pressure.
Why : Silicon dioxide prevents cake formation in Too Yumm! seasoning. Thus, helping the free flow of the seasoning and avoid dumping of more powder at a certain place. Silicon dioxide helps uniform dispersion of masala of  Too Yumm! Multigrain chips.

INS 170

Name : Calcium Carbonate
Source : Limestone
How : Water is added to Calcium Hydroxide and  Carbon Dioxide is passed through this solution which precipitates as Calcium Carbonate.
Why : Calcium carbonate helps in preventing lumps formation in Too Yumm! Multigrain chips.

  • INS 627

Name : Disodium Guanylate
Source : Since this is a vegetarian product, the sources may be  mostly from tapioca or yeast extract.
How : They are produced by fermenting tapioca starch. It can also be produced from yeast and sardines as well.
Why : Disodium Guanylate improvises the taste of the seasoning of Too Yumm! Multigrain chips.

  • INS 631

Name : Disodium Inosinate
Source : They are sodium salts of inosinic acid. Since this is a vegetarian product the sources may be mostly from tapioca
How : Disodium Inosinate is produced by fermenting tapioca starch and then hydrolysed by acids.
Why : Disodium Inosinate improves the overall flavour profile of the seasoning and Too Yumm! Multigrain chips.

INS 414

Name : Acacia Gum
Source : Acacia Senegal (Tree)
How : The tree barks are cleaned, dried and grinded into powder form.
Why : Acacia Gum acts as a stabiliser and emulsifier. It holds the ingredients together in seasoning and Too Yumm! Multigrain chips.

Amount Added : 4 %
Source : Wheat Grain
How : It is a by-product of the wheat milling process, the intermediate coarse particles we get during refined wheat flour production. Sooji is mostly composed of endosperm of wheat grain.
Why : Sooji helps in providing the extra crispiness of the Too Yumm! Multigrain chips.

Amount Added : 2 %
Source : Oat Grains
How : The oat grains are milled, steamed, heated and rolled into flakes. Then it is grounded into powder.
Why : These are added to give taste. Since, it is a multigrain chip and adding oats gives nutrition benefit to Too Yumm! Multigrain chips.

Amount Added : 2 %
Source : Soybean
How :  Soybean is dried and milled. The milled flour is then sieved and packed.
Why :  Since it's a multigrain chip, soya flour is added. Soya flour also gives taste and flavour to Too Yumm! Multigrain chips.

Amount Added : 2 %
Source : Ragi Grain.
How : Ragi grain is  dried and milled. The milled flour is then sieved and packed.
Why : Ragi flour is added to give flavour. The chips are multigrain So, ragi flour is added into the Too Yumm! Multigrain chips.

INS 150d

Name : Sulphite Ammonia Caramel
Type : Natural
Source : Sugarcane or Lactose or High Fructose Corn Syrup
How : Sulphite Ammonia Caramel is produced by dry heating of carbohydrates with ammonium and sulphite compounds. Carbohydrates source may be sugarcane, lactose or high dextrose corn syrup.
Why : Sulphite Ammonia Caramel imparts dark brown colour to the Too Yumm! Multigrain chips.

Source : Sea Water
How : Sea water is evaporated under sunlight to produce salt. Then potassium iodate or potassium iodide is sprayed over the salt in industries to produce iodised salt.
Why : The flavour of the chips is increased by iodised salt. It also acts as a preservative in   Too Yumm! Multigrain chips

Source : Turmeric
How : Turmeric powder is made by drying the turmeric and grinding into fine powder.
Why : Turmeric powder adds colour and taste to the Too Yumm! Multigrain chips.

Name : Spices and Condiments
Flavour : Onion and Garlic
Source : Nature
How : Natural flavourings are produced by multiple extraction methods. Mostly solvent extraction is used. But the type of flavour is not mentioned.
Why : Natural flavouring substances impart flavour to the product which are lost during the processing. It improves the aroma and taste of the Too Yumm! Multigrain chips.

Too Yumm Multigrain Chips ingredients our creation 1_1

Nutritional Information - Per Pack/Per Serve

Too Yumm Multigrain Chips nutritional information

Per pack = 54 g

253 kcal
36.72 g
146.88 kcal
4.96 g
19.84 kcal
9.55 g
86 kcal

*Per serve = 25 g

117 kcal
17 g
68 kcal
2.3 g
9.2 kcal
4.42 g
39.8 kcal

The per serve value is not provided in the pack and is completely based on mr_crunchy perspective.

Health Check

Complex Carbohydrates
Low Sugar
Low Saturated Fat
Low Sodium
Cholesterol Free
Trans fat Free*
Caffeine Free

Why is it a trans fat free product?
As per FSSAI (Advertising and Claims, 2018) regulations [1], a product can be claimed as trans fat free, if the product contains less than 0.2 g of trans fat per 100 g of product.

Dietary Check

Gluten free
Lactose free
Tree Nut free
Peanut free
Soya free
Sugar free

Things to know before buying

Veg/Non-Veg Symbol
Green colour indicates that Too Yumm! Multigrain chips is the vegetarian product. Mentioned on the front side.

The multiple sources used in the production of Too Yumm! Multigrain chips are listed. Mentioned on the back side.

Nutritional Information
The Nutrients present in Too Yumm! Multigrain chips are listed. Mentioned on the back side.

Per Serve
There is no recommended per serve value on the pack.

Must See
The info which needs the most concern is mentioned on the back side.

Manufacturing/Packed Date
The date on which this Too Yumm! Multigrain chips were manufactured is mentioned on the back side.

Best Before/Expiry Date
For the best experience of the Too Yumm! Multigrain chips, consume it before the given date. Mentioned on the back side.

Ingredients to Know Before Buying

The flavour enhancer is more like MSG which enhances the flavour of the chips and makes the person to consume more, ending up with eating higher than the suggested value. It can also provoke allergies in people who are sensitive to the glutamates.

The Too Yumm! Multigrain chips contain about 760 mg of sodium in 100 gram and about 410 mg in the pack (54 grams). If you are concerned about high sodium intake, make a note of it.

Warnings on Too Yumm Multigrain chips Pack

12_Warning our creation 1
Wheat Allergy
Wheat Intolerance
Gluten Intolerance
Soya Allergy

Too Yumm Multigrain chips’s Packaging

The primary packaging acts as a barrier and prevents the treat from handling impacts. Air filled pack retains crispiness, freshness and shape of the treat until the pack gets opened. Three attracting colours are used on the pack where the Logo and illustrations are highlighted.
The recycle number is ‘7’ which indicates the ‘other’ category of packaging material. There are different polymers used in this packaging. Particularly, the company didn’t mention the materials used in packaging.

The company illustrated the man throwing the pack into the dustbin; It conveys that after consuming the Too Yumm! Multigrain chips, empty packs should be thrown into the dustbin.

Claims on Too Yumm Multigrain chips

40 % less fat
Yes, Too Yumm! Multigrain chips contains 40% less fat.
As it is completely baked chips, the company claims 40% less fat which means it contains 40% less fat than regular potato chips.
This comparison is made with potato chips which have a minimum 33% fat in them.
40% less fat is what the Too Yumm! Multigrain chips claims.
Considering these values,
33 g = 100% (in Potato chips), 17.7 g = 53.63% (in Too Yumm! Multigrain chips)
This result shows that about 46% less fat than the potato chips. To make it whole, for comparison with various chip brands, the claim is made to 40%.

Power of 7 grains
The Multigrain chips contain 7 different grains in them which makes up the total 67 % of weight of chips. They are a minimally processed ingredient which gives about 68 grams of carbohydrates to the chips. They also contain fibre in them that make them a complex carbohydrate source. It results in providing 272 calories of energy.

Protein goodness
The product contains about 9.2 grams of protein in 100 grams of the pack. FSSAI says, if a product contains more than 10 % of the recommended dietary allowance of protein then they can be called a High protein source. As the protein level is more than 6 g and close to 10%, the Too Yumm! Multigrain chips have the goodness of protein.

Baked and not fried
This Multigrain chips is a baked product and it doesn’t absorb oil. So it is a low fat content. On considering the health of consumers it is made as a lower fat content.

Other Breakdowns in Too Yumm Multigrain chips

Great taste less guilt
The product tastes great, so what is the main reason behind this taste?
The product contains flavouring enhancers which makes the product taste so good and makes us consume more.
The truth is that the product contains multigrain which is healthy so the company claims to consume without guilt.
Maybe the company states that it’s guilt free since they are low in fat so that people can be guilt free to consume this snack without worrying about the calories.

Smart snacking
There are products in the market which are made of multiple ingredients which are not healthy (simple carbs, with no fibres in them). So, the multi grains present in them adds health benefits to the consumers. This means the consumer is making a smart move by choosing a snack which is healthier than the normal snack and ends up in consuming a better product and it is said here as ‘smart snacking’.

Where & How to Store Too Yumm Multigrain chips?

Before Opening the Pack

After Opening the Pack

Expectation Vs Reality


Some Interesting Facts Before You Leave

Fact 1
After Too Yumm! products were launched in 2017, within a year, it achieved an annual sales of Rs. 200 crores.
The one minute advertisement of Too Yumm! Multigrain chips is the longest ad played in IPL, 2018.
Fact 3
All Too Yumm! products are baked not fried.
Fact 4
Too Yumm! the brand was awarded FSSAI ‘Eat Right Awards 2019’.

Frequently Asked Questions

Too Yumm! Multigrain chips are made of seven grains namely wheat, rice, corn, gram, oats, soya and ragi. So, it is named as Multigrain chips.

Whole wheat flour (21%), Rice flour (17 %), Corn flour (14 %), Gram flour (9 %), Oats (2 %), Soya flour (2 %), and Ragi flour (2 %).

Yes. For healthy people it’s okay to consume.

Yes. They are wheat and soya.

Disclaimer: The information in this page is mr_crunchy’s perspective and is fully for information purpose only, not for any nutrition or doctor’s advice. Mr_crunchy completely recommend you to consult a nutritionist or a doctor.


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