Everything about Red Bull | Review
Everything about Red Bull | Review

Everything about Red Bull | Review

Hiya!!! Honey pie…what’s happening? Well, I just came back from the playground. A bit tired and displeased. Waaaahhhh!!!! Know what!!! My brother and his friends were having Red Bull after the practice session. I just asked him for a sip of Red Bull but he refused to give me. He said you are too young to have it. But why? Well, he doesn’t know that mr_crunchy is a big cheese. So, I threw him a few queries about the drink. He has agreed to help. Let’s take a shine to crack the contents with him. By the way, what is the relation between bull and an energy drink? Let’s see the brand info.

Why people love Red Bull Energy Drink?

Consumption of Red Bull makes us to focus and drives away the sleepiness. It feels more concentrated which is a very favourable one for people who want to complete a task in short time, like last minute preparation for the exams. Once a person gets hold of it, automatically it becomes his/her lifestyle.

Table of Contents
Table of Contents

Wanna Know About The Brand?

Wanna Know About The Brand?

Brand Name
Red Bull Energy Drinks
Fuschl am See, Austria
Area Served
171 Countries
Parent Company
Red Bull
Fuschl am See, Austria
Area Served
171 Countries

Basic Overview

Red Bull gives you wiiings
Sub category
Carbonated water based flavoured drink – Energy drink
Shelf Life
24 months
Net Quantity
250 ml
Rs. 115
FSSAI License Information
Parent company

Important Images on the Pack

Ok, now let me explain about the Red Bull can.

The Red Bull logo is etched in the centre line of the can.  There is a demonstration of two fighting bulls, describing the energy.

At the bottom of the can there is an indication of a compound “Taurine” that is used in the drink. So, What is Taurine? There are rumours like it is made from animal tissues. Is it true?  To know more, read the ingredients section.

Unboxing Red Bull Energy Drink

Special Design
Details on the Pack

Primary Packaging

Taste Experience of Red Bull Energy Drink

Remember I told you my brother will help us out to know how it tastes? Come on! Join us and let’s find out what’s behind it.

Ok! Wanna know how it smells? Let’s check, A fruity aroma gushes out on opening the lid. The fragrance is so strong that I could sense the aroma standing beside my brother. It of course tempted me. But pity me I couldn’t taste it.

Let’s pour it out and see how it looks. Red Bull is a brownish yellow drink. It is transparent and sparkling. The drink releases bubbles when poured because of the presence of carbon dioxide and also exerts pressure and the bubbles rise out of the tin.

The consistency is not so thick and non-sticky. The colour of the drink does not adhere to the hand.

My brother is going to taste test the drink. I am curious to know how it tastes. He says it has an astrigent flavour and also a little sugary.

A slight fruit fragrance stays for a short time. Since it is a carbonated drink the flavour of the drink is highly palatable.

Special Design Fact

The special design is ‘lid opener’, it is present above the tin. When the lid opener is pulled out, it makes a small hole by the pressure. Then we can easily consume the drink by sipping it or using a straw. Usually, the lid opener has another hole for holding straw. So here, the absence of that hole indirectly conveys us to drink by mouth.

Red Bull Energy Drink’s Ingredients

Redbull ingredients our creation 1

Source : Springs (Alpine water)
Alpine water is the natural water from the springs of the alps (mountain) in Austria and Switzerland.
How : Alpine water is naturally obtained and then filtered and purified.
Why : Alpine water acts as a base ingredient. All the other ingredients are added to Alpine water.

Source : Sugar beet
How : Sugar beets are sliced and soaked in water. Sugars get dissolved from sugar beets and the remaining sugar content is obtained by pressing the beets to extract as juice. They are then allowed for clarification followed by evaporation and crystallization.
Why : Sugar is added to give sweetness to the Red Bull, it also gives energy.

Source : Corn starch
How : Glucose is produced by hydrolysing (breaking down) the corn starch under dilute acids or enzymes.
Why : Glucose is added to give sweetness to the Red Bull and also gives an instant energy as they can be easily absorbed by our body.

  • Citric Acid

Code Name : INS 330
Sources : Molasses
How : Citric acid is produced by the fermentation of molasses by the fungi (Aspergillus Niger).
Why : Citric acid maintains the pH of the drink and not to forget the sour taste is provided by the citric acid to Red Bull. Since it maintains the pH it also acts as a preservative.

Code Name : INS 290
Source : Multiple Sources
How : Carbon dioxide is produced by storing the by-product (secondary product) ‘carbon dioxide’ which comes from other chemical processes or by directly burning natural gas.
Why : Carbon dioxide (INS 290) gives Red Bull a sparkling effect.

Amount added : 0.4%
Source : Industry
How : Two methods are used for production of taurine. One method involves a reaction between ethyelene oxide and sodium bisulphite to form iseththionic acid which is used to obtain synthetic form of taurine. The other method involves a chemical reaction between aziridine and sulfurous acid to obtain taurine in a single reactive process.
Why : Taurine is an amino acid which boosts the nutritional profile of this drink. Taurine involves a wide range of biological processes.

Acidity regulators are mainly used to maintain pH of Red Bull, it also prevents microbial growth. 

  • Sodium Bicarbonate

Code Name : INS 500 (ii)
Source : Industry
How : Sodium bicarbonate is produced when sodium carbonate reacts with carbon dioxide and water.
Why : Sodium bicarbonate maintains the pH of the drink and also prevents microbial growth.

  • Magnesium carbonate

Code Name : INS 504
Source : Industry
How : Magnesium carbonate is produced when magnesium salt reacts with sodium carbonate.
Why :  Magnesium Carbonate helps in maintaining the pH of the drink.



  • Natural Flavouring Substances

Flavour : Not mentioned
Source : Nature
How : Natural flavouring substances are produced by various methods; we can’t define the process because there is no mention of what particular flavour is added.
Why : Natural flavours impart flavour to the drink.

  • Artificial Flavouring Substances

Flavour : Mixed fruit flavour
Source : Industry
How : Artificial flavouring substances have chemical structure which does not  resemble the chemical structure to any of  the ‘Natural flavour’ that exist in nature and is completely made in industry.
Why : Artificial flavouring substances impart flavours to the drink.

  • Caramel

Code Name : INS 150a
Source : Carbohydrates like lactose, sucrose, fructose etc.
How : Alkali Caramel is produced by dry heating the carbohydrates with Alkali/Acid compounds (which are food grade).
Why : INS 150a gives light brown colour to the Red Bull.

Source : Industry
How : Caffeine is produced synthetically. The synthetic caffeine is produced by methylation. Methylation is a reaction between methylcarbonate with theophylline which results in the generation of caffeine. Caffine is also extracted from natural sources such as coffee, kola nuts.
Why : Caffeine is an ingredient which gives a reviving and refreshing effect.

  • Vitamin B3

Name : Niacin
Source : Industry
How : Nicotinamide, also called Niacin. Nicotinamide is produced when nicotinonitrile is catalysed with nitrile hydratase. Nicotinonitrile is also produced by ammoxidation of 3-methylpyridine.
Why : Vitamin B3 is added to enhance the nutrition profile of Red Bull. The role of vitamin B3 in our body is to convert food to energy.

  • Vitamin B6

Name : Pyridoxine
Source : Fermentation broth
How : Vitamin B6 is produced by cultivating microbes of genus Rhizobium in a culture medium.
Why : Pyridoxine is added to improve the nutritional profile of the drink.

  • Vitamin B2

Name : Riboflavin
Source : Glucose
How : Riboflavin is produced by fermentation of glucose by using specific microorganisms such as Bacillus Subtilis, Ashbya gossypii, Eremothecium ashbyii.
Why :  Riboflavin is added to improve the nutritional profile of the drink. 

  • Vitamin B12

Name : Cobalamin
Source : Glucose
How : Cobalamin is produced by fermentation of glucose by using Propionibacterium shermanii or Pseudomonas denitrificans.
Why : Cobalamin is added to improve the nutritional profile of the drink.

Nutritional Information - Per Pack/Per Serve

Redbull nutritional our creation 1

Per pack = 250 ml

112.5 kcal
27.5 g
110 kcal
0 g
0 kcal
0 g
0 kcal

*Per serve = 250 ml

112.5 kcal
27.5 g
110 kcal
0 g
0 kcal
0 g
0 kcal

The per serve value is not given on the pack and is completely based on mr_crunchy perspective.

Weight Variants in Red Bull Energy Drink

a. Weight Variants

b. Flavour Variants

Health Check

Complex Carbohydrates
Low Sugar
Low Saturated Fat
Low Sodium*
Not mentioned
Cholesterol Free*
Not mentioned
Trans fat Free
Caffeine Free

*Why sodium is given as not mentioned?
The sodium value is not mentioned on the nutritional list of Red Bull. But, having a look at the ingredients list, there is a mention about the usage of salt, which contains sodium obviously. The value of sodium is not mandatory to be listed in the Nutritional table as per Food Safety and Standards (Packaging and Labelling) regulations, 2011.[1]
*Why cholesterol is given as not mentioned?
The cholesterol value is not mentioned on the nutritional list of Red Bull. The value of cholesterol is not mandatory to be listed in the Nutritional table as per Food Safety and Standards (Packaging and Labelling) regulations, 2011.[2]

Dietary Check

Gluten free
Lactose free
Tree Nut free
Peanut free
Soya free
Sugar free

Things to know before buying

Veg/Non veg symbol
Green colour indicates that Red Bull Energy Drink is a vegetarian beverage. Mentioned on the front side.

Multiple sources used in the production of this Red Bull Energy Drink are listed. Mentioned on the back side.

Nutritional information
The Nutrients present in this energy drink are listed. Mentioned on the back side.

Per serve
There is no serving size recommended on the pack.

Must see
The info which needs most concern. Mentioned on the back side.

Manufacturing/Packed date
The date on which this particular product is manufactured. Mentioned on the back side.

Best before/Expiry date
For the best experience of the treat, consume it before the given date. Mentioned on the back side.

Ingredients to Know Before Buying

The amount of caffeine in a 250 ml product is 75 mg. Higher amounts of caffeine can cause anxiety, irregular heart rhythm. So if you are concerned about caffeine, this is a valuable info.

Red Bull consists of about 27.5 g of sugar in 250 ml whole pack. If you are concerned about sugar intake in your diet, this is a valuable info.

Warnings on Red Bull Energy Drink Pack

Caffeine Allergy
Caffeine Intolerance

Red Bull Energy Drink’s Packaging

The packaging type used for this drink is a tin. It is strong, easy to handle, lightweight and recyclable.
The packaging material used for tin is aluminium. The reason for using the aluminium tin is, it is corrosive resistance and it is recyclable.

Claims on Red Bull Energy Drink

With Taurine!! What is Taurine and its use?
Taurine is an amino acid that is naturally present in the human body, and it’s a non-essential amino acid that means the body itself can produce them when required. Taurine helps the biological functions of the body.

Redbull claims and breakdown 2

Vitalizes body and mind! How?
Taurine, caffeine and other vitamins in this drink helps in vitalizing the body and mind.
Taurine – Taurine helps in aiding a wide range of biological processes in our body. 
Caffeine – It is a nervous system stimulant. But it is not a mandatory requirement.
Vitamins – Vitamins added provide health benefits.
Well, all these ingredients stimulate the body function. Hence the phrase vitalizes the body and mind is defined.

Other Breakdowns in Red Bull Energy Drink

Energy Drink!! What makes it an energy drink?
The source of energy is, yes of course sugar. You got that. You might have missed reading, the nutritional information and the ingredients list. Just have a look. Aren’t you wondering about caffeine? Yes, Caffeine added stimulates the nervous system and does not provide energy.

Do you see that bull, etched bull on the tin opener?
Since the bull in the drink represents power, the company intended to explain it by etching the bull in the can opener. So that the brand name sub consciously enters our brain as Red Bull. Like, As energetic as a bull. And this is solely for branding purpose.

Relation between Bull and energy drink?
Red Bull contains taurine. A compound obtained from a Bull whose Greek name was Taurus. But, they are using taurine produced in the lab. Another reason is that it makes us feel energitic thus it is compared with a bull.

I wonder why Red Bull has warned not to consume more than 500 ml of its own drink.
The reason is the drink contains caffeine and sugar in it. 
Caffeine : Caffeine content of about 400 mg is safe and does not raise safety concerns. But, consuming 500 ml at once can lead to irregular heartbeat and change in blood pressure. This can also lead to dizziness, numbness and restlessness.
Sugar: The sugar content from single tin is about 27.5 grams and if consumed 500 ml then 55 grams sugar is quite high. This is the reason the company does not recommend more than 500 ml.[1]

Did you notice!! Red Bull is not recommended for children, pregnant women, lactating women. But why?
The drink contains a higher amount of caffeine and sugar. High intake of both the ingredients should be limited.
It is not recommended for children, pregnant women, lactating women because,
Children may over consume these energy drinks which can lead to caffeine overdose that can result in high blood pressure, dizziness and numbness.
Pregnant women are not recommended to consume because caffeine intake should be limited to their diet as high levels of caffeine can cause reduction in weight of the babies and increase risk of health problems in later life.
Lactating Women should not consume the drink as it is easy for the transfer of caffeine content from mother to the child (through milk). The child’s body cannot handle the caffeine as their body is not fully developed to process caffeine. It can lead to sleeping issues, restlessness in infants and rapid heartbeat in moms.

Where & How to Store Red Bull Energy Drink?

Before opening the pack

Expectation Vs Reality

Some Interesting Facts Before You Leave

Fact 1
A new product category: Energy drink was born only after the launch of the Red Bull Drink. It was launched on April 1, 1987 in Austria.
For nearly 3 years, from 1984 to 1987, Dietrich Mateschitz worked on the formula for Red Bull, the positioning of the brand, the packaging and the marketing concept.
Fact 3
The water used for Red Bull is fresh Alpine Water of the highest quality sourced from Austrian and Swiss Alps.
The human body contains 70 times more taurine than one 250 ml can of Red Bull.
Fact 5
100% of Red Bull cans are forever recyclable; they are recyclable in an unlimited time.
Approximately 250 ml of Red Bull Energy Drink contains 80 mg of caffeine, about the same amount as in a cup of home-brewed coffee.
Fact 7
In 2019, 7.5 billion cans of Red Bull were sold worldwide.
At first, Red Bull was popular among truck drivers, after that it became famous through all professional works.

Frequently Asked Questions

No. It is completely made in industry.

Taurine is an amino acid and it is important for body’s metabolic processes.

Children, pregnant women, lactating women and people sensitive to caffeine.

No. One should not drink more than 500 ml of Red Bull energy drink per day.

Disclaimer: The information in this page is mr_crunchy’s perspective and is fully for information purpose only, not for any nutrition or doctor’s advice. Mr_crunchy completely recommend you to consult a nutritionist or a doctor.

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