Everything about Kurkure Naughty Tomato | Review
Everything about Kurkure Naughty Tomato | Review

Everything about Kurkure Naughty Tomato | Review

Ahhh!!! Awww!!! nom nom nom spicy!!! Hello everybody,Wassupp!! Want some spicy Kurkure? Eeeeee. Hey, let’s do something interesting today, have you tried experimenting Kurkure? I heard people saying it ignites when set alight on fire. Why does it burn, what are its ingredients? Trickle up your sleeve!! Let’s find the mystery behind it.

Table of Contents
Table of Contents

Wanna Know About The Brand?

Wanna Know About The Brand?

Brand Name
Gurugram, India
Area Served
India & Pakistan
Parent Company
PepsiCo, Inc.
New York, USA
Area Served
200+ Countries
www.pepsico india.co.in

Basic Overview

twisted but mine
Ready to eat savouries
Sub category
Snacks & Savouries – Namkeens
Shelf Life
4 months
Net Quantity
45 g
FSSAI License Information
Parent unit
Manufacturing Unit 1
Manufacturing Unit 2
Manufacturing Unit 3
Manufacturing Unit 4
Manufacturing Unit 5
Manufacturing Unit 6
Manufacturing Unit 7
Manufacturing Unit 8

Important Images on the Pack

The pack is imprinted with the Kurkure brand logo at the centre, the logo is designed over a squeezed out blue colour background, it highlights the brand logo. The word Naughty Tomato is represented in an amusing funny upper & lowercase letters. It projects flavour of treat.

The spices and condiments represented in front of the pack describes that these ingredients are used in Kurkure. The tomatoes represented here adds flavour. The final treat is also described along with the ingredients.

Look!! There’s another logo ‘K’ which also represents the usage of kitchen ingredients. Is it really made from only kitchen ingredients? This urged me to know more about it. So can I prepare Kurkure at home with these ingredients? Let’s figure out.

Did you see? There’s an image behind the pack in which women are rejoicing with the Kurkure snack, it demonstrates that Kurkure encourages the habit of sharing and acts a mark of friendship.

Unboxing Kurkure Naughty Tomato

Details on the Pack

Primary Packaging

Taste Experience of Kurkure Naughty Tomato

Let’s open this yummy spicy pack. Mmmm!!! It smells too good, the tangy tasty smell is so tempting. A strong tomato aroma releases from the pack. Oh yeah, we can of course sense the tangy ketchup smell from this pack.

Now, let’s us take one out and see how it looks, Kurkure is an elongated small cute stick. But the shape is irregular curved and also broad with variety of spicy toppings over it.

On touching, the seasonings are sticky. It is easy to break it into two. Kurkure is crunchy and also crispy to touch. Aww!! I couldn’t restrict myself from eating, my mouth is drolling.

Yay!! I’m gonna have it. Do you have this habit of licking the seasonings sprinkled over? I do it always. Mmhmm!! Spicy!! Aww!! You heard me crunch? It is so crunchy and this tomato flavour is so alluring. The combination of tomato and spicy taste gives good feel of eating.

Aww!! I’m done eating. This crispy Kurkure also melts in the mouth and sticks around every nook of my teeth. Ahhh!! But I could still feel the tangy taste.

Kurkure Naughty Tomato ’s Ingredients

5_ingredients our creation 1

Amount added : 39 %
Source : Rice Grain
How : Rice meal (rice meal powder) is obtained from broken rice. The broken rice obtained during milling is ground to form rice meal. It is used for snack production. 
Why : Rice meal is the base ingredient. Rice meal provides texture to Kurkure. The starch in rice expands during the extrusion process, it adds crispness to Kurkure.

Oil : Palmolein Oil
Source :  Palm oil   
How : Edible vegetable oil (Palmolein) is obtained by extracting palm oil from reddish pulp of a palm fruit. The palm oil contains nearly fifty percent saturated and fifty percent unsaturated fat content. The unsaturated fat is separated using fractional distillation methods to produce palmolein oil. It is liquid at room temperature.
Why : Palmolein oil helps increase the crispness by reducing the moisture content of Kurkure.

Amount added : 18 %
Source : Corn
How : Corn is soaked in water . Later, it is subjected to various processes like steeping, draining and rinsing. After that it is ground and a dough is formed, then the wet dough is dried to make flour.
Why :  Starch in flour expands during the extrusion process and increases the crispiness of Kurkure.

Source : Sugar is obtained from sugarcane.
How : From sugarcane, the juice is extracted. Then the juice is heated, filtered and purified. Then it is crystallized to produce sugar.
Why : Sugar provides slight sweetness which enhances the overall taste of Kurkure.

Amount added : 3 %
Source : Bengal gram or Besan gram
How : Bengal grams are soaked, dried and ground to form the gram meal.
Why : Gram meal is added to give the oil absorbing capacity to the Kurkure.

All the Spices & condiments mentioned below play a major role in providing taste and flavour to the product.
Chilli powder
Onion powder
Spices extract
Black pepper
Cinnamon powder
Clove powder
Ginger powder
Garlic Powder
How : All the spices and condiments are dried, ground to powder and then added to Kurkure.
Why : Spices and condiments provide taste and aroma to Kurkure.

Source : Seawater
How : Seawater is evaporated under sunlight to produce salt. Then potassium iodide solution is sprayed over the salt to produce iodised salt.
Why : Iodised salt improves the overall  flavour of Kurkure.

Source : Tomato
How : Tomato is cleaned, washed, ground and then dried.
Why : Tomato Powder imparts a classic tomato flavour to Kurkure. It also provides taste.

Code Name : INS 296
Source : Multiple Source
How : Malic acid can be produced by microbial fermentation of glucose. In chemical synthesis, malic acid is produced from hydration of maleic anhydride.
Why : Malic acid (INS 296) primarily maintains the pH of Kukure and  it also adds ‘tart’ taste. Malic acid along with citric acid gives sour taste to the tangy tomato flavoured Kurkure.

Source : Starch is a carbohydrate which is a polysaccharide produced from plants and staple foods. Mostly found in Corn.
How : Staple foods like Corn and tapioca rich in starch are cleaned, ground, sieved and dried to obtain starch.
Why : Edible starch is added to improve the texture and flavour of Kurkure. It also increases the crispiness.

Source : Starch,  Mostly Corn is  used.
How : The starch content from the sourced product is treated with enzymes, it splits the glucose and fructose and thus fructose is separated.
Why : Fructose adds sweetness to Kurkure.

Code Name : INS 262 (i)
Source : Multiple Source
How : Sodium Acetate can be produced either by bacterial fermentation of molasses or by chemical synthesis method from acetaldehyde.
Why : Sodium Acetate acts as a preservative and also improves flavour. It also helps in improving the shelf life of Kurkure.

Code Name : INS 330
Name : Citric Acid
Source : Molasses
How : Citric acid is produced by the fermentation of molasses by the action of microbes such as Aspergillus Niger.
Why : Citric acid  is added to give the sour taste to Kurkure. It enhances the overall taste and flavour of Kurkure and also helps in improving the shelf life.

Code Name : INS 471
Source : Industry
How : Mono and diglycerides of fatty acid  is produced  when glycerol reacts with fatty acids from the plant source.
Why : Mono and diglycerides of fatty acid helps Kurkure to be stable and prevents the ingredients from separating, it also improves the stability of the product.

  • Natural Flavouring Substances

Flavour Not mentioned
Source Nature
How Natural flavouring substances are produced by various methods; we can’t define the process because there is no mention of what particular flavour is added.
Why Natural flavourings substances are added to enhance flavour of Kurkure.

  • Nature Identical Flavouring Substances

Flavour Not mentioned
Source Industry
How Nature identical flavouring substances chemical structure resemble to the chemical structure of natural flavours such as fruits but completely made in industry or laboratory.
Why Natural identical flavourings substances are added to enhance flavour of Kurkure.

Nutritional Information - Per Pack/Per Serve

Kurkure Naughty Tomato nutritional our creation 1

Per pack = 45 g

250.65 kcal
25.2 g
100.8 kcal
2.52 g
10.08 kcal
15.57 g
140.13 kcal

Per serve = 30 g

167.1 kcal
16.8 g
67.2 kcal
1.68 g
6.72 kcal
10.38 g
93.42 kcal

Health Check

Complex Carbohydrates
Low Sugar
Low Saturated Fat
Low Sodium
Cholesterol Free*
Not mentioned
Trans fat Free
Caffeine Free

*Why cholesterol is given as not mentioned
The cholesterol value is not mentioned on the nutritional list of Kurkure Naughty Tomato. The value of cholesterol is not mandatory to be listed in the Nutritional table as per Food Safety and Standards (Packaging and Labelling) regulations, 2011.[1]

Dietary Check

Gluten free*
Lactose free
Tree Nut free
Peanut free
Soya free
Sugar free

*Why it is ‘maybe’ a Gluten free product?
The starch source used in the Kurkure is mostly from corn and potato. So, we can say it is gluten free. But, as wheat is also a source for obtaining starch. We cannot be concluded as gluten free until the company reveals the ingredient used for the starch production.

Things to know before buying

Veg/Non-Veg Symbol
Green colour indicates that Kurkure Naughty Tomato is a vegetarian product. Mentioned on the front side.

The multiple sources used in the production of Kurkure Naughty Tomato is listed. Mentioned on the back side.

Nutritional Information
The Nutrients present in Kurkure Naughty Tomato is listed. Mentioned on the back side.

Per Serve
Recommended serve size. Mentioned on the front side.

Must see
There is no must see information.

Manufactured/Packed date
The date on which the product is manufactured. Mentioned on the back side.

Best before/Expiry date
For the best experience of the treat, consume it before the given date. Mentioned on the back side.

Ingredients to Know Before Buying

The Kurkure Naughty Tomato contain about 414 mg of sodium in the whole pack of 45 g. According to ICMR, the RDA (Recommended Dietary Allowance) value of sodium is 2100 mg (sedentary men) per day. Here consuming a serve fills up about 20 % of the RDA value and leaves us with only 80 % for the remaining day. If you are concerned about high sodium intake, make a note of it.

Warnings on Kurkure Naughty Tomato Pack

No warnings

Kurkure Naughty Tomato ’s Packaging

There is no information regarding packaging material on the pack. The package acts as a barrier and prevents Kurkure from moisture, heat, light & air.

Claims on Kurkure Naughty Tomato

Do you cook? Any idea about the kitchen ingredients? Kurkure is made of kitchen ingredients!!! Let see what ingredients are used.
Maximum ingredients used in Kurkure production are from our kitchen. Basic ingredients used in the product are made of rice meal, corn flour oil, iodised salt, sugar, gram meal, spices and condiments. Few other ingredients like citric acid, dextrose and starch may not be available in our home.

Other Breakdowns in Kurkure Naughty Tomato

Made with dal, corn, rice? Do you like these? Well, I have seen mom making homemade chips at home using these ingredients. Let’s find how they help.
Kurkure is made with dal, corn and rice flour. But since dal is given as the first ingredient it subconsciously makes us think that the dal is used at a higher rate than the other two ingredients (ingredients are listed in ascending order). The truth can be seen clearly in the ingredients section itself.
Gram dal is present about 3.0 % in Kurkure.
Corn meal is present about 18 % in Kurkure.
Rice flour is present about 39 % in Kurkure.

How much tomato is really added to give the tangy tomato taste? It was good!!
Kurkure contains about 0.8 % of tomato powder to provide tomato taste. It is about 0.8 grams in 100 grams of the product. Then How 0.8 % can give such a strong tomato taste and aroma? Yay!! you’ve guessed that, yes it is because of the nature identical flavourings used Kurkure.

Partnered with Farmers? That’s interesting!!
PepsiCo company established a model of partnership with farmers with over 24,000 happy farmers across nine states. More than 45 % of the farmers are having land one acre or less. PepsiCo provides support to the farmers through assured buy back at pre-agreed prices, quality seeds and many more. Such a good thing![1]

In what form ingredients are used?
Most of the ingredients that are the spices and condiments and other ingredients like tomato are added in powdered form. Because, powdered ingredients blend easily and also provide consistent mouthfeel.

Where & How to Store Kurkure Naughty Tomato ?

No storage information.

Expectation Vs Reality


Some Interesting Facts Before You Leave

Fact 1
Caleb Bradham, a pharmacist and businessman named it as ‘Pepsi-Cola’ in 1898.
Kurkure is named after Hindi word for ‘‘Crunchy’’.
Fact 3
Kurkure doesn’t contain any plastic, but it ignites due to starch content present in it.
Fact 4
Pepsi-Cola was the first American product to be manufactured, marketed, and sold in the Soviet Union.
Fact 5
Kurkure production plants are completely automated. None of the Kurkure that reaches you is ever touched by hands.

Frequently Asked Questions

Sugar gives crispiness to Kurkure.

What you see, is not wax dripping. It is the oil and starch already present in the Kurkure that combines to burn in that manner.

It contains of spices and condiments which makes the treat so spicy while eating.

No. It can cause acidity due to the presence of spices.

Disclaimer: The information in this page is mr_crunchy’s perspective and is fully for information purpose only, not for any nutrition or doctor’s advice. Mr_crunchy completely recommend you to consult a nutritionist or a doctor.

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