Everything about Kissan Mixed Fruit Jam | Review
Everything about Kissan Mixed Fruit Jam | Review

Everything about Kissan Mixed Fruit Jam | Review

kissan jam 2 rs pack

Howdy-doody, It’s me, mr_crunchy. Had your Breakfast? How many of you had this flavorsome jam with your bread? Well, I had it morning. While eating I glanced at the pack and had this light bulb moment about how eight different fruits in the jam, and why this delicious jam is too little and insufficient for a decent breakfast? Is there any particular reason? Continue reading to crack more.

Table of Contents
Table of Contents

Wanna Know About The Brand?

Brand Name
kissan logo
Mumbai, India
Area Served
Parent Company
Unilever company logo
Hindustan Unilever Limited
Mumbai, India
Area Served

Basic Overview

“Kissan Mixed Fruit Jam”
Sub category
Processed fruit – Jams
Mixed Fruit
Shelf Life
9 months
Net Quantity
11 g
Rs. 2
FSSAI License Information
Parent unit
Manufacturing Unit 1
Manufacturing Unit 2
Manufacturing unit 3
Manufacturing unit 4

Important Images on the Pack

kissan mixed fruit jam since 1934 logo

The center line of the sachet has a logo below which the launching year ‘1934’ is mentioned. Ok! Now, take a look at the logo on the pack. Gotten it? Yes!! It bears a resemblance of a squeezed out jam.

kissan jam mixed fruit illustration

This picture brings up the usage of mixed fruits. Too many fruits!! or a Blend of those? Not all the fruits are represented in the image, very few fruits like (grapes, sliced pineapple, apple, orange, mango) are illustrated. Sneak into the ingredients section to know the other fruits added and how it’s added.

with 100% real fruits logo in kissan jam pack

With 100% real fruits. Really??A jam with 100% real fruits. I’m so curious!! Aren’t you?

 Kissan jam made from real fruits? Come on! Let’s dig out the truth in my claim’s breakdown section.

cut here scissor illustration in kissan jam pack

We always struggle to open a packet. Don’t we? Did you see those dotted cut lines with the scissors? That’s a convenient way to rip the sachet. Haha!! Most valuable exemplification it is.  Do we really use scissors or we just tear it? 😜

Unboxing Kissan Mixed Fruit Jam

Focused kissan jam pack in left side and focused kissan jam treat in right side
Details on the Pack

a. Primary Packaging

Kissan jam pack height and width
Kissan jam pack backside
Taste Experience of Kissan Mixed Fruit Jam
Kissan jam treat

So clear it’s a jam!! We use Kissan jam for bread, I also have it with biscuits.

You know I was being a goodie!! I opened the pack only as instructed, instantly when opened. I was able to get a whiff of the aroma. Since, it’s a mixed fruit jam the flavor was completely different. But aroma of berry fruit was strong. Maybe all the fruits mentioned are added for fruit blend and not as flavour, check my hidden truth section to know about this.

I squeezed the jam over a white sheet to know more about the nature of Kissan jam. Consistency was perfect i.e. the right thickness for spreading the jam, it was also attractive with blood reddish in look because of the denser black color by less light deeper inside the jam. The wave like lump formation was also good.

We love to touch the jam, but unfortunately we can’t spread it over without the help of spoons. It’s quite exciting when we carefully spread the jam over the bread without wasting any like an Engineer is keen about the measurements😜. And now, the treat is perfectly done and we are going to eat it 😋.

Crunch! Crunch! Crunch! We won’t have bread without jam, right? Would you? I wouldn’t. If you do, get around our comments. For the scene, I am eating the bread construction, with Kissan jam. First, the bread tastes bready so I skip the part quick to taste the Kissan jam. It is yummy and we can feel the mixed fruit blend taste i.e. sweetness of fruits. As you can see, taste variance is quite different. Kissan jam does give a unique mixed fruit sweet taste.

Delicious!! It gives a marvelous sweet taste filling our mouth with a rich or blend mixed fruit. Suddenly I had this doubt of whether the sweet taste comes from mixed fruit or sugar, so I decide to let you know in the Ingredients section.

Kissan Mixed Fruit Jam’s Ingredients

kissan jam ingredientsingredients of kissan jam

Source : Sugarcane
How : Sugarcane juice is extracted from sugarcane and is purified, filtered and undergoes the process of crystallisation to produce the final product sugar.
Why : Sugar is added to give sweetness to the jam. Do you know what sugar can do many roles? It is the main ingredient in Kissan jam i.e. gives structure to the jam. It also helps in proper gel formation and acts as a preservative.

Source : It consists of different pulps which are as follows:

  1. Banana pulp
  2. Papaya pulp
  3. Pear pulp
  4. Apple juice
  5. Pineapple juice
  6. Orange juice
  7. Mango pulp
  8. Grape juice

How : Before using a fruit, we wash it. Likewise, in industries they wash the fruits and peeling is done manually or by stream peeling method (We have to note something that 8 fruits are processed separately). Then they (in different places) are smashed to form pulp for banana, papaya, pear, mango and juices are extracted for apple, pineapple, orange, grape. Finally, blending leads to mixed fruit pulp.
Why : The mixed fruit pulp blend is added 46% i.e. it is also a main ingredient like sugar and gives structure and taste to the jam.

  • E-440

Name : Pectin
Source : Citrus Fruit peels (outer layer of the fruits)
How : Pectin is extracted from citric fruit peels in acidic condition and the liquid is filtered and clarified. Then it is further precipitated by ethanol and the ethanol precipitated pectin is separated, washed and dried.
Why : Pectin helps to thicken the jam i.e. to form the perfect consistency of kissan jam.

  • E-330

Name : Citric acid
Source : Molasses
How : Citric acid is produced by fermentation of molasses by microbes. Mostly Aspergillus niger microbes are used.
Why : The role of Citric acid is to maintain the pH of the Kissan jam i.e. ensuring that the jam is in a correct condition while we consume, like the same pH condition formed during production. Citric acid also does the role of preservative and providing sour taste to the Kissan jam.

  • E-202

Name : Potassium Sorbate
Source : Industry
How : Potassium sorbate is produced by neutralizing sorbic acid with potassium hydroxide.
Why : As the name says, it acts as preservative in Kissan jam. It helps to preserve the product against moulds and bacteria. Thus, improving the shelf life.

Source : Industry
How : Nicotinonitrile is catalysed with nitrile hydratase to produce nicotinamide (Vitamin B3). Nicotinonitrile is produced by ammoxidation of 3-methylpyridine.
Why : Vitamin B3 is added to enhance the nutrition profile of Kissan jam and the work of vitamin B3 in our body is to convert energy from the food which we eat.

  • E-122

Name : Azorubine
Type : Synthetic
Source : Industry
How : Azorubine (azo dye) is produced in laboratory using chemicals which involves multiple steps. It can also be produced from petroleum by product.
Why : Azorubine imparts red color to Kissan jam.

Type : Artificial (Raspberry, Pineapple, Strawberry)
Source : Industry
How : These are completely made in laboratory. These flavours chemical structure do not resemble any chemical structure in nature.
Why : These enhance the flavour of kissan jam.

kissan jam ingedients list

Nutritional Information - Per Pack/Per Serve

kissan jam nutritional infoKissan jam nutritional information

Per pack = 11 g

31.35 kcal
7.81 g
31.24 kcal
0.06 g
0.24 kcal

Per serve = 20 g

57 kcal
14.2 g
56.8 kcal
0.1 g
0.4 kcal

Weight Variants in Kissan Mixed Fruit Jam

a. Weight Variants

b. Flavour Variants

Health Check

Complex Carbohydrates
Low Sugar
Saturated Fat Free
Low Sodium
Cholesterol Free*
Not mentioned
Trans fat Free
Caffeine Free

*Why cholesterol is given as not mentioned?
The cholesterol value is not mentioned on the nutritional list of Kissan Mixed Fruit Jam. The value of cholesterol is not mandatory to be listed in the Nutritional table as per Food Safety and Standards (Packaging and Labelling) regulations, 2011.[1]

Dietary Check

Gluten free
Lactose free
Tree Nut free
Peanut free
Soya free
Sugar free

Things to know before buying

kissan jam veg logo

Veg/Non-Veg Symbol
Green colour indicates that Kissan Jam is a vegetarian product. Mentioned on back side.

kissan jam ingredient

Multiple source/items used in the production of Kissan Jam. Mentioned on back side.

kissan jam nutrition

Nutritional Information
Nutrients present in Kissan Jam. Mentioned on back side.

kissan jam per serve 20 g

Per Serve 
This is the recommended Per Serve size. Mentioned on front side.

contains permitted Class II Preservative in kissan jam pack

Must see
Info which needs the most concern or to be cautious. Mentioned on back side.

manufactured date in kissan jam pack

Manufacturing date/Packed date
The date, which this particular Kissan Jam is manufactured. Mentioned on back side.

best before nine months from packaging text in kissan jam pack

Best before
For the best experience of the treat, consume before the given date. Mentioned on back side.

Ingredients to Know Before Buying

Kissan Mixed Fruit Jam consists of about 7.48 g of sugar in 11 g whole pack. If you are concerned about sugar intake in your diet, this is a valuable info.

Synthetic colours are added to provide colour to the Kissan Mixed Fruit Jam. It may be sensitive to some people. There’s a possibility that the synthetic colours could provoke allergic symptoms. It is better to consider the colours used if you are allergic to synthetic colours.

Warnings on Kissan Mixed Fruit Jam Pack

contains permitted Class II Preservative warning in kissan jam packClass II Preservative text
Class II Preservative
Potassium sorbate used in Kissan Jam, is a Class II preservative. Class II preservatives are ingredients which are made up of chemicals. These can cause allergic or health issues to people who are sensitive to certain chemicals in that category.

Kissan Mixed Fruit Jam’s Packaging

kissan jam packaging with recycle number 7 - other

This tiny sachet costs Rs. 2 and is used for marketing purpose. Know more in the hidden truth section. The prediction of the packaging material is quiet tough because on the pack the recycle number represented is 7 – ‘other.’ The main advantage is to preserve the jam for longer shelf life.

do not litter logo

A do not litter icon is represented on the pack to ensure awareness to the consumers.

Claims on Kissan Mixed Fruit Jam

with 100% real fruits image

With 100% real fruits! Does Kissan jam really contain 100 % real fruits?Yes, Kissan jam contains 100% real fruits. They have added nearly half the jam with mixed fruit pulp blend (46%).

Other Breakdowns in Kissan Mixed Fruit Jam

mixed fruit pulp blend 46% info in kissan jam pack

Real fruits are added but no nutritional representation. Why?
The real fruits added are highly processed as they are subjected to heating process for making the jam, the vital nutrients present in the fruit blend might be removed or destroyed. From this we can understand, amount of mixed fruit pulp blend is 46 % but no real health benefits from the fruits. That’s why there is no mention of nutritional benefits from fruits on the pack. But vitamin B3 is added to enhance nutrition which is mentioned.

sugar or mixed fruit pulp blend 46% text in kissan jam pack

“Sugar or Mixed fruit pulp blend” – Which is used as the main ingredient in making Kissan Jam?
Jams usually contain sugar and fruit blend in the ratio of 1:1. Here as we can look the ingredients list, sugar is listed first and then mixed fruit pulp i.e. 46%, thus the amount of sugar is high. How is that even possible? As per law, list of ingredients should be listed in descending order in relation to the amount used. So Sugar is used as main ingredient in making Kissan Jam.

mixed fruit pulp blend and added flavours info in kissan jam pack

Why addition of artificial flavours of fruits which are not added as real fruits?
Due to heavy processing, the flavour might be removed. So, to improve the flavour of Kissan jam, artificial flavours are added. The artificial flavours used in kissan jam are raspberry, pineapple and strawberry. These flavours give overall likability to the customer. 

focused kissan jam pack

This small pack sufficient for a decent breakfast? Why a small pack for Rs 2?
The interesting part is, this is a 11gram pack and the per serve size for a kissan jam is 20 gram and that doesn’t match the serve size. Yet, this is produced to market easily their product. How is that possible? People will see high- or medium-priced packs or bottles but won’t buy until they know it is good. In Consumer spending perspective, this small pack can be bought easily and a demonstration can be possible by consumer. This is really a good marketing technique found in many brands.

Where & How to Store Kissan Mixed Fruit Jam?

No Storage Information.

Expectation Vs Reality

kissan jam expectation and reality appearance
kissan jam expectation and reality per serve

Some Interesting Facts Before You Leave

Frequently Asked Questions

7.48 g of sugar present in 11 g Kissan Mixed Fruit Jam Pack.

Yes, It is colour 122 which is Azorubine (Red in colour).

Mango, Orange Marmalade and Pineapple.

Regular consumption of jam results in high calorie intake and sugar with negligible amount of nutrient.

Disclaimer: The information in this page is mr_crunchy’s perspective and is fully for information purpose only, not for any nutrition or doctor’s advice. Mr_crunchy completely recommend you to consult a nutritionist or a doctor.

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This Post Has 18 Comments

    1. mr_crunchy

      Hey thanks Emily

  1. emily

    Good one appreciated…
    Thanks for providing these information..
    waiting for next products..

    1. mr_crunchy

      Appreciated.. feeling good in me. Will definitely release asap. Thank you

  2. Saravana

    That’s so informative

    1. mr_crunchy

      Appreciated. Thank you Saravana

  3. Tamilanda

    Nice one .2 Rupees only..but you give lot of info..worthful content ..thanks.

    1. mr_crunchy

      Wow. you have a great perspective. That’s good man. Thank you

      1. Tamilanda

        ok bro. we are with you always to secure our society.

        1. mr_crunchy

          Thank you. Keep sharing to your people bro.

  4. Prince Antony

    Excellent information!!

    1. mr_crunchy

      Thank you Prince Antony

  5. Logapriya

    Very useful… Thanks for the awareness….

    1. mr_crunchy

      Welcome. And thanks for your comment. It makes me feel good. thank you

  6. Agnel


    1. mr_crunchy

      Appreciated. Thank you Agnel. Keep exploring crunchytalk.com

  7. pranav sabharwal

    very useful info, thanks person you got me through my home sci project

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