Everything about Britannia Cake Gobbles Milkymasti | Review
Everything about Britannia Cake Gobbles Milkymasti | Review

Everything about Britannia Cake Gobbles Milkymasti | Review

Britannia is one of the famous companies in Indian market; most of the people know the company’s products as well. Now we are going to taste ‘Gobbles’ by Britannia Cake. There are six different variants present in ‘Britannia Gobbles’ and one of the variants  is ‘Milky Masti’. This is available in grocery shops, all supermarkets and some e-shopping websites. Britannia Gobbles Milky Masti is focused on kids, for consuming this snack as a break time snack in schools. Ok, let’s reveal Britannia Cake Gobbles Milky Masti.

Why people love Britannia Cake Gobbles Milky Masti ?

It’s because of Cake Gobbles’ well known brand name ‘Britannia’, taste and friendly price. These qualities  attract  many  people to buy Britannia Cake Gobbles Milky Masti.

Table of Contents

Wanna Know About The Brand?

Wanna Know About The Brand?

Brand Name
Britannia Cake
Bangalore, India
Area Served
Parent Company
Britannia Industries Limited
Bangalore, India
Area Served
60+ countries
Parent Group
The Wadia Group
Mumbai, India
Area Served

Basic Overview

Bite Together, Delight Together.
Bakery Products
Sub category
Fine bakery wares – Cakes
Non- vegetarian
Milky Masti
Shelf Life
3 months
Net Quantity
55 g
FSSAI License Information
Parent unit
Manufacturing Unit 1
Manufacturing Unit 2
Manufacturing Unit 3
Manufacturing Unit 4
Manufacturing Unit 5
Manufacturing Unit 6

Important Images on the Pack

The brand name Cake Gobbles under the company logo Britannia is illustrated. Britannia Cake brand was founded in 1963 to make us explore the soft and delicious cake slices with the goodness of milk, fruit and eggs. As you can see that the Britannia logo is at the centre of text ‘A’ in “CAKE”, completing the ‘A’ creatively.

The cake present inside the pack is illustrated in front of the pack. The milk in the glass with straw defines cake’s flavour. Is pure milk added and how much is the  quantity? Ok, Let’s find out.

The illustration is about a scholarship contest for Rs. 1 lakh and mobile talk time offers for consumers. How to claim this offer? A gift code is printed, and that gift code is asked to be messaged (SMS) to a phone number, which is also printed. By following the process, people can participate in the Rs. 1 lakh scholarship contest. Some shining stars around the illustration are designed outside the pack and it makes us read the details.

Unboxing Britannia Cake Gobbles Milky Masti

Details on the Pack

a. Primary Packaging


b. Secondary Packaging

Taste Experience of Britannia Cake Gobbles Milky Masti

While opening the pack, I can sense a strong milk aroma. After taking out a cake slice, the aroma is different. I can sense mixed aroma which includes a strong milk aroma, mild vanilla and mild egg aroma.

The treat is rectangular in shape, the outer layer is  brown in colour and the inside treat is mild white in colour. The top surface of the treat is raised slightly and the bottom of the treat looks flat. Outer layer of the treat has some small pores and  it is easily visible to the naked eye.

On touching the outer layer of the  treat, some baked particles stick to the fingers. When picking up, the treat feels comfy. The texture of cake delivers some slight roughness while touching. When pressing the cake in fingers, it is spongy and easily divided into different sizes.

The cake smoothly gets cut on biting. After the treat touches our tongue, it is dry and quickly delivers a sweet feel in the  tongue. The treat is easy to chew and one  can easily feel the taste of milk. The milk taste is felt in the tongue when chewing, cake quickly melts in the mouth.

After eating, a sweet feel is present in the tongue for a few minutes  besides some slight waxy feel for a few seconds. The waxy feel is cleared by rinsing the mouth.

Britannia Cake Gobbles Milky Masti’s Ingredients

Source : Wheat Grain
How : The wheat bran is separated from the wheat grain. Then the endosperm (starchy white) part of the wheat grain is separated by milling and then they are grounded to produce refined wheat flour.
Why : Refined wheat flour is the base ingredient used in making Gobbles Cake.

Source : Sugarcane
How : From sugarcane, the juice is extracted, heated, filtered and purified. Then the juice is evaporated to produce sugar.
Why : Sugar gives sweetness and provides texture to the cake. It helps to retain moisture when combined with water and gives the cake moistness and softness. It also improves the colour of the cake by undergoing a chemical reaction called Maillard reaction.

Source : Poultry farm
How :
Eggs are beaten, and used in making the cake.
Why :
Eggs help to give soft texture and act as a binding agent. It also provides stability and structure. Fat content in eggs gives richness and flavour to the cake.

  • Edible Hydrogenated Vegetable Oil

Source : Not mentioned
How : 
The oil type or the fat is not mentioned. So the process can’t be defined as the processing methods vary according to the type of oil and the source is not mentioned. But from the name, it is clear that it is hydrogenated oil. Thus hydrogen gas is allowed to pass through the oil to get required consistency and shelf life of oil.
Why : Hydrogenated vegetable oil gives texture and improves the softness of the cake.

Source : Corn Syrup
How :
Corn syrup is purified and crystallised. Then it is mixed with water and then heated to produce maltose syrup.
Maltose syrup provides texture, flavour and also improves colour as well. It also helps to add sweetness and as well as  density to the cake.

  • INS 422

Name : Glycerol
Source : Industry
How : The transesterification of fatty acids/oils produces glycerol. It can also form as a by-product (or side product) of other fatty acid production.
Why : Glycerol is used to retain moisture. Glycerol also gives tenderness and softness to the Gobbles cake.

Amount added : 2.8 %
Source :
How : Milk solids are a dry form of milk. Milk is spray dried to produce milk solids, where the water content is removed.
Why : Milk solids improve flavour, taste and also improves the structure of the cake. Lactose which is a sugar in milk improves the crust colour of the cake. It also helps in moisture retention of the cake and not to become stale (dry out) quickly.

Source : Corn or Tapioca
How : The staple food like corn and tapioca are cleaned, wet grinded, sieved and dried to obtain starch.
Why : Edible starch increases the texture and flavour of the Gobbles cake.

Source : Industry.
How :
Production method involves drying, grinding & mixing of sodium bicarbonate, cream of tartar (a dry acid) and sometimes corn starch.
Why : Baking powder is used to increase the volume of cake. It also improves the quality and texture of the Gobbles Cake as well.

Cake gel is a pre-made mixture and is used as one of the ingredients in Britannia Cake Gobbles. This pre-made mixture increases the volume of cake through easy foaming, incorporates and stabilizes the air bubbles in the batter, which yields soft and light cakes. The following are the ingredients used in making the cake gel:

Emulsifiers & Stabilisers

  • INS 471

Name : Mono and Diglycerides of Fatty Acids
Source : Industry
How : Mono and diglycerides of fatty acids are produced by reacting fatty acids and glycerol.
Why : Mono and diglycerides of fatty acids helps in holding the ingredients together in dough mix for Gobbles Cake.

  • INS 477

Name : Propylene Glycol Esters of Fatty Acids
Source : Industry.
How :
It is produced by esterification of propylene glycol with commercial stearic acid blends.
Why : Propylene glycol esters of fatty acids is added to hold the ingredients together and as a stabilizer. It is also used to retain moisture in Gobbles Cake.


  • INS 420(i)

Name : Sorbitol
Source :
Corn Starch
How : Sorbitol is produced by catalytic hydrogenation of glucose extracted from corn starch.
Why : Sorbitol is primarily used to retain moisture in the cake. It also gives softness and sweetness. It has less calories than sugar.

Source : Sugarcane
How : Invert syrup is produced by heating sugar with water and citric acid which results in formation of invert sugar syrup. It is much sweeter than sugar.
Why : Invert syrup has many roles in cake formation apart from giving sweetness. It provides flavour, colour, texture and also helps in preservation of the cake.

Source : Seawater
How : Seawater is evaporated to produce sea salt under sunlight. After that, potassium iodate or potassium iodide is sprayed over the salt to convert the normal sea salt into an iodised salt.
What : Iodized salt  enhances the flavour of Gobbles Cake. It also acts as a  preservative.

  • INS 341(i)

Name : Calcium Dihydrogen Phosphate
Source : Industry
How : Calcium phosphate is produced by a reaction between calcium hydroxide and phosphoric acid.
Why : Calcium phosphate is used to increase the volume of the cake.

  • INS 500 (ii)

Name : Sodium Bicarbonate
Source : Industry
How : Mined soda ash (Sodium carbonate), is dissolved in water and treated with carbon dioxide to produce sodium bicarbonate.
Why : Sodium bicarbonate helps to increase volume of cake during baking which increases the volume of the Gobbles Cake.

  • INS 200

Name : Sorbic Acid
Source : Industry
How : Sorbic acid is obtained by reacting ketene with crotonaldehyde to get polyester and hydrolyzing this polyester in the presence of acid or an alkali and decomposing it by heat.
Why :
Sorbic acid is used as a preservative which increases shelf life of  Gobbles Cake.

  • INS 282

Name : Calcium Propionate
Source :
How :
Calcium propionate is prepared by passing a vaporous mixture of propionic acid and water into an aqueous solution of calcium propionate & calcium hydroxide.
Why : Calcium propionate is used as a preservative which increases shelf life of the Gobbles Cake.

  • Artificial Flavouring Substances

Flavour : Milk and Vanilla
Source : Industry
How : Artificial flavouring substances have chemical structure which do not resemble the chemical structure to any of  the ‘natural flavour’ that exist in nature and is completely made in the laboratory.
Why : Artificial flavouring substances impart flavour that helps in improving the aroma and taste of  Gobbles cake.

Britannia cake gobbles ingredients

Nutritional Information - Per Pack/Per Serve

Britannia Cake Gobbles Milkymasti nutritional information

Per pack = 55 g (5 Slice)

233.2 kcal
30.25 g
121 kcal
3.3 g
13.2 kcal
11 g
99 kcal

*Per serve = 22 g (2 Slice)

93.28 Kcal
12.1 g
48.4 kcal
1.32 g
5.28 kcal
4.4 g
39.6 kcal

Per 100 g (9 Slice)

29 g
116 kcal
9.5 g
85.5 kcal
8.2 g
73.8 kcal
2.2 g
19.8 kcal
0 g
0 kcal
74 mg
116 kcal

Per pack = 55 g (5 Slice)

15.95 g
63.8 kcal
5.23 g
47.07 kcal
4.51 g
40.59 kcal
1.21 g
10.89 kcal
0 g
0 kcal
15.95 g
63.8 kcal

*Per serve = 22 g (2 Slice)

6.38 g
25.52 kcal
2.1 g
18.09 kcal
1.8 g
16.2 kcal
0.48 g
4.32 kcal
0 g
0 kcal
6.38 g
25.52 kcal

The per serve value is not provided in the pack and is completely based on mr_crunchy perspective.

Health Check

Complex Carbohydrates
Low Sugar
Low Saturated Fat
Low Sodium*
Not mentioned
Cholesterol Free
Trans fat Free
Caffeine Free

Why is sodium given as not mentioned?
The value of sodium is not mentioned on the nutritional list of Britannia Cake Gobbles Milky Masti. But, having a look at the ingredients list, there is a mention about the usage of iodised salt, which contains sodium. The value of sodium is not mandatory to be listed in the Nutritional table as per Food Safety and Standards (Packaging and Labelling) regulations, 2011.[1]

Dietary Check

Gluten free
Lactose free
Tree Nut free
Peanut free
Soya free
Sugar free

Things to know before buying

Veg/Non-Veg Symbol
Brown colour indicates that Britannia Cake Gobbles is a non – vegetarian product. It is mentioned on the front side.

The multiple sources used in the production of Britannia Cake Gobbles are listed. It is  mentioned on the back side.

Nutritional Information
The Nutrients present in the Britannia Cake Gobbles are listed. It is mentioned on the back side.

Per Serve
There is no serving size recommended on the pack.

Must See
The info which needs the most concern. It is  mentioned on the back side.

Manufacturing/Packed Date
The date on which this Britannia Cake Gobbles was packed. It is mentioned on the top side.

Best Before/Expiry Date
For the best experience of this Britannia Cake Gobbles, consume it before the given date. It is mentioned on the top side.

Ingredients to Know Before Buying

The Britannia Gobbles Cake contains about 6.38 g  sugar in two cake slices (22 g). If you are concerned about sugar intake, make a note of it.

Warnings on Britannia Cake Gobbles Milky Masti Pack

Britannia Cake Gobbles Milkymasti warnings
Wheat Intolerance
Gluten Intolerance
Celiac Disease
Egg Protein Allergy
Milk Protein Allergy
Milk Lactose Intolerance

Britannia Cake Gobbles Milky Masti’s Packaging

Primary packaging is the plastic tray which holds the cakes. The recycle number is not mentioned on the pack, which helps us to know the material used for packaging. Here, it is a lightweight and transparent plastic tray. This packaging prevents the treats from breaking  during handling. Also keeps the cake in a neat manner for easy packaging and for presentation.

The secondary packaging  prevents the treat from  damages from outside the pack. This pack also delivers necessary information to consumers. This pack acts as a barrier between treat and outer environment. The packaging number present in the pack is recycle number 7 which is the ‘other’ category of polymers. It keeps the treat fresh for a long time and protects the pack  from heat, moisture content and insects.

The company illustrated a man throwing the pack into the dustbin; it means an empty pack should be thrown into the dustbin after consuming the treat.

Claims on Britannia Cake Gobbles Milky Masti

No claims.

Other Breakdowns in Britannia Cake Gobbles Milky Masti

Milky Masti name and Milk splash illustration!!!
Didn’t that give us curiosity to know how much milk is added to the Cake?
The Gobbles cake contains milk, added in the form of milk solids. The milk solids are present about 2.8 % which is 2.8 grams per 100 grams of cake.
Can you believe 2.8% milk solids give such a strong flavour? If 2.8% milk solids can’t, then what is the possibility?
Well, you may have guessed it! Yes, it’s from the artificial flavouring added to the cake. The artificial flavourings added are milk and vanilla which increase the flavour profile without considering the amount of the ingredients added.

Why are hydrogenated oils used here?
To mimic the mouthfeel and the experience, when we use egg or butter . Also the cost of the cake would go high, when we depend on butter. So, a hydrogenated version of oil is added to give taste experience similar to fat from butter but at a reduced cost. This is the reason that hydrogenated vegetable oil is used in Cake Gobbles.

Where & How to Store Britannia Cake Gobbles Milky Masti?

Before Opening the Pack

Expectation Vs Reality


Some Interesting Facts Before You Leave

Fact 1
With an investment of Rs. 295, Britannia was established in Kolkata in 1892.
Fact 2
The slogan of Britannia ‘Eat Healthy, Think Better’ was revealed in 1997.
Fact 3
At present, 90 % of Britannia’s annual revenue of Rs. 22 billion comes from biscuits.

Frequently Asked Questions

Yes, milk is added as milk solids. The quantity of milk solids is about 2.8 g for 100 g cake.

The product is non-vegetarian.

Milk and vanilla are the artificial flavouring substances used.

15.95 g of sugar present in the treat.

Because, it changes the sensory attributes of cake (taste, colour and texture) so the pack shouldn’t be kept under sunlight.

Disclaimer: The information in this page is mr_crunchy’s perspective and is fully for information purpose only, not for any nutrition or doctor’s advice. Mr_crunchy completely recommend you to consult a nutritionist or a doctor.


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